BC.GAME names Ali "Ako" Muhanned CEO, with a complaints team under him
The company's new chief executive plans a team for unresolved player complaints that reports to him, plus public progress reports on the issues players raise most.
Unresolved player complaints at BC.GAME will go to a team that reports directly to new chief executive Ali “Ako” Muhanned, the company says.
Focus Gaming News reported the appointment, citing a company press release. The report does not say who held the role before him.
Who they are
Muhanned has worked on BC.GAME’s brand strategy and international partnerships for several years, the release says. It describes the appointment as giving him a public role at the head of the wider business. He says he has cared about the company since it was founded, when he was 19.
What he is promising
The company lists three commitments:
- Monthly live sessions in which he answers player questions and shares business updates.
- A dedicated escalation channel for unresolved player issues, feeding the team that reports to the CEO.
- Regular public reports on the issues players raise most, the action taken and the work still ahead.
Account-specific concerns should still go through BC.GAME’s official support channels, the release says. Details of the escalation process will be shared later through official channels.
What’s next
His first live session is planned for Saturday 7 November, with the timing to be announced closer to the date, according to the release. The company says it will focus on its casino and sports-betting experience, international partnerships and what it calls responsible growth in new markets.
Source
Report by Focus Gaming NewsBC.GAME
Drafted with AI assistance from a report by Focus Gaming News and reviewed by our editors before publication. How we work