Wildz picks Altenar's sportsbook for its Finland launch
Malta-based Wildz Group is the first operator to publicly announce a Finnish online gambling licence, with Altenar's sportsbook to power its entry when the market opens in July 2027.
Wildz Group, a Malta-based iGaming operator, has become the first operator to publicly announce an online gambling licence in Finland, and Altenar is powering its entry with sportsbook technology.
The licence allows Wildz to operate once Finland’s regulated market opens. Wildz chief executive Sam Brown says that will happen in July 2027.
How it works
Altenar has been in partnership with Wildz since 2024, supporting the company’s expansion beyond a casino-first model. For Finland, Altenar says its regional expertise, Nordic trading specialists and localised content underpin the operator’s growth strategy.
Brown said the flexibility of the Altenar toolkit will let Wildz build its Finnish sports betting offer.
Why it matters
Finland is replacing a state monopoly with a licensing model for online gambling. According to Altenar, the application process opened on 1 March 2026 and drew significant interest from operators.
The announcement does not name the licensing authority or the licence category, and does not give its conditions. It also does not say whether Wildz will offer casino games as well as sports betting from the July 2027 opening.
Source
Altenar Powers Wildz Group’s Entry into Finland’s Regulated Betting MarketAltenar
Drafted with AI assistance from the company's official announcement or filing and reviewed by our editors before publication. How we work