888 accepts Danish fine for ignoring three orders on player information

888 Denmark Limited has accepted a fine for ignoring three orders from the Danish Gambling Authority (Spillemyndigheden) on how its websites present player-protection information. The regulator published the decision on 27 October 2026 and says the company accepted the fine on 1 June 2026.

The orders were issued on 29 April 2025. The company had to comply by 27 May 2025.

The details

The three orders required 888 Denmark to:

• Reword responsible-gambling information: the legally required text was in formal, distant language that players found hard to understand and use.
• Fix the StopSpillet reference: the sites pointed to the regulator’s helpline through a link labelled “Ludomanilinjen”, so it was not clear that it led to the helpline.
• Resize the licence mark: the Spillemyndigheden licence mark was not easy for players to see.

The regulator says failing to follow its orders breaches section 59(5)(9) of the Gambling Act, read with sections 61 and 49a.

Why it matters

The breach is the failure to comply with the orders, not the original wording of the pages. The notice does not state the amount of the fine, so the size of the penalty for ignoring an order is not known. It also does not say whether the changes were made after the deadline, or which 888-branded Danish sites were covered.