EveryMatrix names Finland, Africa and Latin America as growth markets
The platform supplier says it holds licences in 44 jurisdictions, has a Western Cape licence and a pending Kenya application, and has named a Latin America head based in Buenos Aires.
In brief
- What happened
- EveryMatrix, a platform and technology provider, said Finland, Africa and Latin America are its main growth regions, and that it is licensed in 44 regulated jurisdictions.
- Why it matters
- The company says it is trying to identify new requirements early, including mandatory B2B licensing changes it expects in 2028.
- Who it affects
- Operators and suppliers in Finland, Africa and Latin America, the regions the company names as its growth markets.
EveryMatrix, a platform and technology provider, has named Finland, Africa and Latin America as the regions shaping its next phase of growth. The company said it is now licensed in 44 regulated jurisdictions. It set out the plans in a company article based on interviews with Vixio Gambling Compliance.
Finland
Global Commercial Director Ivan Rozić expects intense competition once Finland's market opens. He pointed to Veikkaus, which is already a long-standing EveryMatrix customer. "It will likely be more challenging for new entrants to make an instant impact," he said.
The company said it is trying to spot upcoming requirements early, including mandatory B2B licensing changes it expects in 2028. B2B licensing covers suppliers that sell to operators rather than to players.
Africa
EveryMatrix said the 2024 acquisition of FSB Technology strengthened its position in Africa. It brought customers including 888Africa, which moved to the core EveryMatrix platform in Angola and Zambia, and KingMakers in South Africa.
The company said it aims to become the leading B2B provider in South Africa. It has established a licence in the Western Cape and is building a pipeline in South Africa and French-speaking Africa. A licence application in Kenya is in progress. In markets such as Nigeria it said it will assess opportunities one by one.
Latin America
EveryMatrix previously served the region from Miami. It has appointed Matias Montero as Managing Director for Latin America, based in Buenos Aires, to build a local team.
The company said it is already certified in Brazil. Montero said a formal B2B licensing framework would reduce repeated approvals, because operators now submit supplier certifications individually.
Why it matters
The company links the expansion to its 2030 ambition to become a top-three global iGaming turnkey platform and technology provider. It said Latin America and Africa are an important part of that plan.
Drafted with AI assistance from the company's official announcement or filing, fact-checked automatically against that source and reviewed by our editors before publication. How we work