Merkur moves first brand to EveryMatrix; Austria, Germany, Belgium next

Merkur Bets, the Danish betting brand of Germany's Merkur Group, now runs its shops, online sportsbook and online casino on EveryMatrix technology. The platform supplier announced the go-live on 7 October 2026 and said it is the first of several multi-territory launches.

The brand was renamed from Cashpoint last month, according to the company.

How it works

EveryMatrix says its omnichannel platform, which handles retail and online from one system, powers more than 1,000 sports betting terminals in more than 230 shops. The same technology delivers the online sportsbook and the online casino. The company described the move as a complex migration and integration project.

The release did not give contract value, term length or the date the migration began.

Why it matters

Merkur brands in Austria, Germany and Belgium are due to migrate to EveryMatrix next, the companies say. Merkur Group expects to benefit from using a single platform across all countries.

Mathias Dahms, Merkur Group's managing director for sports betting, said the launch gives the group confidence for further brand migrations. The release gave no dates for the next markets.

The big picture

It is the second Danish go-live for EveryMatrix in recent weeks: Danske Licens Spil, a subsidiary of Danske Spil, went live on its casino platform on 25 September 2026. The day before this announcement, EveryMatrix named Finland, Africa and Latin America as its growth markets.