PowerPlay launches in Alberta on GiG tech, the province's fourth GiG brand

PowerPlay, an online casino and sportsbook already running on GiG Software's platform in Ontario, has launched in Alberta, becoming the fourth GiG-powered brand in the Canadian province. GiG said on 8 October 2026 that PowerPlay operates there as a registered operator with the Alberta Gaming, Liquor and Cannabis Commission (AGLC).

It is also the first time the SportX sportsbook engine has been deployed in Alberta.

How it works

PowerPlay moved to GiG's technology in Ontario in 2025. For Alberta it uses the same set of products: player account management, the SportX sportsbook, the LogicX rules engine and the DataX data engine. The company says this lets PowerPlay repeat its Ontario operating set-up without building separate technical infrastructure.

It says SportX lets trading teams adjust odds and promotions for local and international sports, and builds Alberta's compliance rules into the engine.

The details

PowerPlay says it operates in Alberta in partnership with the Alberta iGaming Corporation, and in Ontario under registration with the Alcohol and Gaming Commission of Ontario and in partnership with iGaming Ontario. It says it launched in 2018 and offers more than 1,200 casino games and sports betting on more than 40 sports.

Chief executive Richard Carter said the launch came quickly after the market opened in July. The release cites industry analysts, unnamed, who estimate Alberta's annual gross gaming revenueGross gambling yield (GGY, also GGR)What a gambling company keeps from players' stakes after paying out winnings and before its running costs. Outside Great Britain the same measure is usually called gross gaming revenue, or GGR.Full entry in the glossary× (stakes minus winnings) could reach between €440m and €625m as the market matures. The release gives no launch date for the product and no commercial terms.