Sportradar to sell Synergy coaching arm to Teamworks for $170m cash
Sportradar keeps the cameras, graphics and computer-vision tools in its core products, and expects the cash sale to close in the fourth quarter of 2026.
In brief
- What happened
- Sportradar agreed on 6 October 2026 to sell its Synergy Sports coaching and scouting business to Teamworks Innovations for $170 million in cash.
- Why it matters
- Sportradar says the sale sharpens its focus on betting, gaming and media, and the proceeds will strengthen its balance sheet.
- Who it affects
- Sportradar shareholders and Synergy's clients, partners and employees, who move to a new owner if the sale closes.
Sportradar is selling the coaching and scouting arm of Synergy Sports to Teamworks Innovations for $170 million in cash. The Swiss sports data group's subsidiary Sportradar AG signed the purchase and sale agreement on 6 October 2026, and the group disclosed it in a Form 6-KForm 6-KThe report a foreign company listed in the United States sends to the Securities and Exchange Commission to pass on information it has made public at home, such as results or major announcements.Full entry in the glossary filed with the US Securities and Exchange Commission on 7 October.
What is being sold is 100% of the equity in Atrium Sports Inc., the operator of the Synergy Sports coaching and scouting business. The buyer is Teamworks Innovations, Inc.
By the numbers
- Price: $170 million in cash, subject to purchase price adjustments set out in the agreement.
- Valuation: Sportradar says the price is an accretive, double-digit EBITDAEBITDA and adjusted EBITDAEBITDA is earnings before interest, taxes, depreciation and amortisation, a rough measure of the profit a business makes from its operations. "Adjusted" EBITDA also leaves out further items the company chooses to exclude.Full entry in the glossary multiple relative to its own market valuation. It did not give the multiple or Atrium's earnings.
- Timing: closing is expected in the fourth quarter of 2026.
The details
Sportradar will keep certain technology assets, capabilities and revenue that it says underpin its core offerings and are already integrated into its business. These include automated video production cameras, automated graphics, certain computer vision capabilities and competition management products.
Chief executive Carsten Koerl said the proceeds would strengthen the balance sheet and support capital allocation priorities. He described Synergy as a team-side analytics platform for baseball and basketball.
The agreement contains customary representations, warranties, covenants and indemnification provisions. The filing does not say how much revenue Atrium generates.
What's next
Sportradar says it expects the deal to close in the fourth quarter of 2026, subject to customary closing conditions.
Drafted with AI assistance from the company's official announcement or filing and reviewed by our editors before publication. How we work