DAZN Bet takes Atlético de Madrid sponsorship, with prize draws for fans
The betting brand will run prize draws and fan experiences with the Madrid club; the report gives no term, value or details of which club assets are covered.
Atlético de Madrid has named DAZN Bet an official sponsor, Yogonet reported on 21 October 2026, citing a statement from the club.
The partnership combines brand visibility, content and fan activations. The club says it plans prize draws, experiences and other initiatives meant to bring supporters closer to the team and improve the matchday experience.
The details
Elicia Martinez, country director of DAZN Bet for Spain and Latin America, said the aim is to go beyond brand visibility and offer fans experiences, as part of DAZN’s global ecosystem.
Óscar Mayo, the club’s chief operating officer, said the partnership would help the club reach its fans with experiences that extend beyond the 90 minutes of a match. He called DAZN Bet a partner to join the club over the coming seasons.
The report does not give the exact length of the agreement or its value. It does not say which club assets the sponsorship covers, such as the shirt, the stadium or digital channels. It also does not say what licence DAZN Bet holds in Spain.
Source
Report by YogonetAtlético de Madrid
Drafted with AI assistance from a report by Yogonet and reviewed by our editors before publication. How we work