Better Collective starts selling subscriptions to prediction market traders

Better Collective has launched Prediction Pro, a paid subscription for people who trade on prediction markets. It gives the media and affiliate group a subscription line in a category where it has so far earned money from advertising and customer referrals. The group announced the product on 19 October 2026, building on the expansion into prediction markets it announced in March 2026.

Prediction markets are exchanges where users trade event contracts, which pay out depending on whether a stated event happens.

How it works

Prediction Pro sits on a platform that shows market information and side-by-side pricing from Kalshi and Polymarket across sports, politics, economics and entertainment. The subscription adds forecasting tools, expert analysis and tracking of analysts’ trades.

It is sold as a standalone subscription and as an add-on to Action Pro, the existing subscription product of Better Collective’s Action Network. Subscribers also get daily analysis, a newsletter and access to a Discord community.

At launch, a Midterms 2026 hub covers House, Senate and gubernatorial races ahead of the November US midterm elections. Subscribers can compare model-estimated election probabilities with current market prices.

The details

The company already runs prediction market news, analysis and guides through Action Network and VegasInsider. Action Network also has a politics podcast, “Predicting Politics”, presented by DraftKings. Better Collective says it already has a substantial paid media presence in the category, connecting users with platforms through paid customer acquisition campaigns.

Co-founder and co-CEO Jesper Søgaard said the product lets the group reach new audiences and build recurring relationships with users. The release gives no subscription prices and no user or revenue targets.